ArchiCulture is an innovative multidisciplinary design & visualization studio based in New York, USA, and Split, Croatia. We believe in quality modern living achieved through functional aesthetics of architecture, art and design.
We see environments and the life that moves through it as inevitable art forms. The greatest challenge and joy as an architect and designer is to ultimately blur the line between everyday living and art; to make the spaces we live in inspiring, and the things we use beautiful.
Considering architecture to be the platform for contemporary art and culture, we closely examine the inter-relationship between these overlapping worlds and new technologies, integrating them into our practice. As a design lab and creative catalyst, we are equally interested in the analytical processes that emphasize the conceptual dimension of architectural theory and research.
Driven by the passion to explore new territories, we bring inventive vision and fresh ideas to each project. Crafting a unique and individual concept for every client is fundamental to our creative approach.
ArchiCulture draws its inspiration from a wide range of interests and theory, including patterns, fractals, organic systems, emergence, tribal arts, new materials, music and film, virtual spaces, micro-worlds...
As new ways of thinking in the profession have emerged, the demands on design require new interpretation. The dynamic ways in which computers are transforming the creative process are truly engaging. It's exciting to live on the brink of a new design era when rapid changes in technology and software remove the limits of conventional building and manufacturing, allowing designers to think more freely. We tackle these challenges posed by the modern world while adapting to its evolving needs. Constant exploration and embracement of cutting-edge innovations ensures that we stay in line with current and future cultural trends.
Using the latest digital 3D technologies, our studio's special emphasis is on interactive stereoscopic visualization & presentation, including immersive virtual environments such as navigable and animated three-dimensional worlds. This helps us and our clients to visualize and evaluate the design at all stages of its process. Virtual and physical models and drawings are created to develop and communicate an understanding of a project and its evolution.
A close collaboration with each client and the careful analysis of their needs is paramount to the job's success. From the big picture to the last detail, from the programmatic to budget influences -- we continue listening throughout to better respond to our clients' concerns and unique goals.
If a project requires, ArchiCulture teams with other designers, artists and consulting engineers to ensure that each client receives the most professional and personalized service possible.
Environmentally sustainable materials and systems are incorporated into our projects wherever possible. We are committed to green and responsible living.
Zoran holds two Master Degrees in Architecture. He graduated from the Columbia University Graduate School of Architecture in 2005, with the Master of Science Degree in Advanced Architectural Design. In 1994, he earned the Master of Architecture Degree from the School of Architecture at University of Zagreb, Croatia, with a special focus in modern architecture. Simultaneously, he attended the Academy of Applied Arts furthering his interest in furniture and interior design, fine arts and photography.
With fifteen years of experience designing, planning and drafting various architectural, interiors and art projects, from schematic design to project completion & construction, he has gained a high level of proficiency in CAD & digital environments, 3D visualization and PC support.
Working as an architect in New York and Croatia, he has managed and supervised numerous projects and construction sites such as single & multi-family houses, residential & office buildings, and corporate, retail & residential interiors.
Zoran is the founder of the design studio ArchiCulture.
While much of my professional background and education has been in the field of architecture, I have evolved into a multidisciplinary designer and visual artist working in three-dimensional media.
Born and raised in the city of Split in the middle of the Croatian Adriatic coast, this naturally beautiful and architecturally rich environment inspired and directly exposed me to the complexity of architecture's relationship between Man and the societies he builds.
After being fortunate to study at schools that have centuries long academic traditions, I wanted to continue developing my ideas in a progressive institutions that stretch the boundaries of disciplines of architecture and fine art. During my career in Croatia, this urge to explore new theory and practice was the compelling reason why I moved to New York and subsequently became a U.S. citizen.
Working with top practitioners in a number of prominent firms such as Rockwell Group, Swanke Hayden Connell Architects and Robert Stern Architects, I have matured as a design professional.
With a special interest in the creative and expressive potential of interactive virtual and immersive environments, I have investigated how techniques like stereo photography, 3D stereoscopy and virtual reality can benefit architectural design and its presentation. Establishing my own practice was conceived on such cross-disciplinary approach.
To view/download Zoran's resume, click here. (PDF) 
